Ident Blog Structure

You will be creating a blog post in which you will be discussing idents. Use this structure to help write your blog post.

Intro: What is an ident. Pick a suite of idents (from a channel of your choice) and introduce them (when were they launched, how many are there? What are the themes/characteristics)

Purposes of Idents: What are the purposes of idents? Informing the audience of the channel, scheduling, schedule segmentation.

Ident Design: Discuss the design of the idents in your suite. Discuss the tone of your idents (serious, comedic etc). Setting & time. Colours and fonts, discussing reasons for their choice. Tempo (slow, fast). Density (how much visual information is included in the ident?).

Compare the design elements of your idents commenting on strengths and weaknesses, creativity, aesthetic, effectiveness.

Opportunities of Idents: What are the opportunities of ident use. Creating tone and feeling, targeting audiences, branding, creating a corporate identity and marketing.

Limitations of Idents: What are the limitations of idents? Timing (small amount), typography, colour, aspect ratio, digital and analogue, using examples of good and bad idents.

Discuss the opportunities and limitations of the idents in your suite, comparing strengths and weaknesses of each.

Conclusion: Sum up your post. Briefly cover the points you have discussed in your blog post and summarise your findings.